The Childhood Growth Foundation approached the OPEN Health team to create
a new campaign pro-bono, that would demonstrate under and overgrowth in children.
a new campaign pro-bono, that would demonstrate under and overgrowth in children.
I had the opportunity to work with other designers and copywriters on a campaign aimed at helping parents recognize signs of under and overgrowth in children. The main objective was to direct them to The Childhood Growth Foundation, which offers valuable information to assist parents in finding appropriate help for their children.
Our group was divided into teams and given the task of creating two campaign concepts to present to the client. One of my concepts, titled 'Shadows', was chosen by the client and AB tested to become a full campaign.
The 'Shadows' concept portrays parents observing their child next to a height chart. While the parents may appear calm, their shadow reveals a different story, reflecting their true feelings. The concept is conveyed with the headline 'Leave No Shadow of Doubt'.
This concept was praised by CGF as "genius" and fulfilled the requirement of creating imagery that resonated with parents.
