The OPEN Health team was approached to create an AR experience demonstrating LEO Pharma's two core psoriasis offerings. I conceived a creative experience that would encourage users to explore the space around them to discover the key benefits of Kyntheum® in a dynamic and engaging way within the event space.
The team was having difficulty finding an engaging way to convey important information to the attendees at EADV using Augmented Reality. I suggested a concept where the Kyntheum® logo would appear and break into four parts, showcasing the four key messages about the brand/product.
The game pieces would break and fly into different areas within the event space. Participants would then have to locate these pieces and discover the key information.
This interactive activity was an effective way to capture the attention of passersby and ensure that the information remained memorable.
